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Finals Pop-ups from Pratt!
The semester has almost ended and the paper engineering students at Pratt Institute in New York City have turned in their final pop-ups. The project was to create a movable advertisement for a company or product of their choice. The results are both dynamic and hilarious!
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| This promotion for the ready-made retail company Ikea plays off the boldness of the company's logo...
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...and shows a up pop-box that comes complete with a piece of furniture inside sitting on the bed of the driver's truck!
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Hanes Underwear has most likely never had a promotion like this before.
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| The pop-up comes complete with little under garments hanging from actual string on a clothes-line!
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Nothing is as sweet as a pop-up or a donut according to this student's artistic design solution.
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A mountain of donuts reaches to the sky surrounded by an endless supply of "leggy" cups of coffee!
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| Safety is obviously on this young artist's mind...
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...and a pop-up is the perfect way to show all the products available from this safety and construction company.
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Famous faces (and the products they promote) cater to America's fixation with staying lean.
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| And who better to do this then a rock-em, sock-em George Foreman and his famous grill?!
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Less is more with some graphic, colorful shapes and are instantly recognizable to Americans.
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Wonder Bread, the whitest of white breads, pop-ups up in the form of toast in this minimalist piece.
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| A very contemporary solution to one of the newer, more highly visible retailers across the country comes in the form a red circle.
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Target explodes off the page in a shower of red dots with their mascot dog caught up in the action.
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But one of the best ads plays off the idea of the stereotypical housewife exclaiming "No more cleaning with a mop!!!"
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We'll bring you more Pop-ups from Pratt next semester! |
| But the hilarious result reveals the ad is actually for Colt Beer, which "Tastes great, right down to the last drop," as a desperate husband laps up the housewife's floor!
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