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Sneak Peek!
Robert's pop-ups at Borders!
For the past seven months Robert Sabuda and Matthew Reinhart have worked with their staff, Simon & Schuster and Borders Bookstores to create these amazing 2005, pop-up in-store holiday decorations. For the first time on November 1st, everyone involved in the project (over 50 people not including all the hand assemblers!) came to Ann Arbor, Michigan to see the final results.
Robert enters Borders for the first time and is greeted by the 5 foot version of the snowman narrator from his latest book "Winter's Tale." The snowman is completely covered with an iridescent glitter and even has a small dove that slowly flies back and forth powered by a hidden solar panel! If you go to a mall and stop by a Waldenbooks (owned by Borders) you'll be greeted by two enormous pop-up sculptures of a flurry of doves taking flight.
Before you even enter Waldenbooks, you're greeted by the shimmering "Winter's Tale's" storyteller. Even all the sectional signs are based on Robert's pop-ups! All of the stores are simply filled with flocks of pop-up doves!
Included in part of the program are pop-up scenes that top many displays in the stores. The scenes are covered with snowy glitter (and foil for the ice skating scene!). Children hit the slopes in the enormous sledding scene! Simple scenes of white are perfect silhouettes for a bright and colorful bookstore.
Even the children's section continues the theme of Robert's white pop-up holiday series. If you decide to get a gift card instead of a book, you can even get a pop-up gift card holder! Large posters of Robert's work as well as mobiles grace the cash register section of each store.
Even Border's holiday mascot, named Snowflake, gets in the on the pop-up act. He comes complete with his own Robert Sabuda pop-up card! No visit by Robert is complete without a presentation and book signing as these eager fans can attest to!
Robert's holiday decorations will be in stores through January 2006 so make sure to stop by your local Borders, Borders Express or Waldenbooks to show your support for pop-ups!
Sneak Peek Archive!
October 2006 - Christmas pop-up book
September 2006 - Jungle Book
August 2006 - Castle - Medieval Days & Knights
July 2006 - Castle - Medieval Days & Knights
June 2006 - Castle - Medieval Days & Knights
May 2006 - Pratt pop-up Part 9
March 2006 - Maurice Sendak and Robert's Mommy!
January 2006 - Pratt pop-up Part 8
January 2006 - Robert & Matthew's Sharks!
October 2006 - Christmas pop-up book
September 2006 - Jungle Book
May 2006 - Castle - Medieval Days & Knights
May 2006 - Pratt pop-up Part 9
March 2006 - Maurice Sendak and Robert's Mommy!
January 2006 - Pratt pop-up Part 8
January 2006 - Robert and Matthew's Sharks!
October 2005 - Making Dinosaurs videoclips
October 2005 - Pratt pop-up Part 7
September 2005 - Castles
August 2005 - Cinderella!
August 2005 - Derby Day
May 2005 - Pocket Engineer
May 2005 - Pratt pop-up Part 6
April 2005 - Pratt pop-up Part 5
April 2005 - Winter's Tale
March 2005 - Pratt pop-up Part 4
February 2005 - Celebration Sold Out!
December 2004 - Pratt pop-up Part 3
December 2004 - Dinosaur
December 2004 - Pratt pop-up Part 3
October 2004 - Hanukkah Treat
October 2004 - It's Alive
September 2004 - Alphabet Mouse
September 2004 - Celebration
August 2004 - 2004 Ornaments
July 2004 - MBS "Celebration"
May 2004 - Robert's "America" Part 2
April 2004 - Pratt pop-up Part 2
April 2004 - Robert's "America"
April 2004 - Egg Auction
March 2004 - Pratt pop-up
February 2004 - OZ T-shirts
January 2004 - MBS Anniversary book
December 2003 - Making Alice
December 2003 - Robert & Matthew on TV
October 2003 - Alice Deluxe Edition
September 2003: MOMA Holiday cards
August 2003: Alice dolls
July 2003: Insect-lo-pedia,
Meet the artist Matthew Reinhart
June 2003: Pop-up flowers
May 2003: Alice in Wonderland
April 2003: Gallery opening, More photos
"Travels in Time and Space"
March 2003: Alice in Wonderland
February 2002: Providence is coming!
December 2002: The Night Before,
More Artwork and Production
November 2002: Matthew Reinhart's The Ark, The Making of The Night Before Christmas 1 and 2
October 2002: Pop-up Advertising Exhibit
September 2002: Movable Book Display,
More Movable Books from the Los Angeles Library
July 2002: Insectlopedia
June 2002:Holiday Boxed Set
May 2002: Popposites and Providence
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